Strategy, branding, and passion projects

Yardbird

Brand Design

Brand and label concepts for Yardbird, a fictional rotisserie chicken restaurant.

Demolition Derby Documentary

Film

A short documentary about the people behind a local demolition derby: the cars, the crews, and why they keep coming back to smash it all up again.

The Scout Guide

Print layout

Magazine spreads designed for The Scout Guide, a print guide spotlighting local, independent businesses in each city it covers.

Mixpanel User Journey

Strategy, Chapter SF

A user journey map created for Mixpanel while I was at Chapter SF, charting how people discover, adopt, and get value from the product.

Brewery and beer concepts

Branding

Beer brands and can designs for a few made-up breweries.

Fjord Trends

Editorial design

Spread design directions for Fjord Trends, Fjord's annual report on the trends shaping business, technology, and design.

Designed and built a workshed

Woodworking, Facebook Marketplace Hunting

Designed it in Illustrator, then built it for real.

Sysifix

UI/UX, Visual Design

Helped a startup design the UI, UX, and design system for its home management app.

Legal Outreach Redesign

UI/UX, Visual Design

Helped revamp a nonprofit's brand and website.

Kansas City Mavericks Rebrand

Brand Strategy

Lead strategist on a rebrand for the Kansas City Mavericks, the city’s minor league hockey team.