ReynoldsCulinary Institute

We built a unique brand identity for a state-of-the-art culinary program in Richmond, VA.

A brand identity built
to challenge your expectations.

Drawing heavily from the new culinary program's architectural flair and the city of Richmond’s creative energy, “The Kitchen at Reynolds" is a brand identity campaign designed to increase student enrollment, entice potential donors, and symbolize a new chapter in a distressed area of Richmond.

Nationally, community colleges are considered starter-schools; a stepping stone to a four-year degree. Not unrelated, culinary schools tend to keep to a very conservative, monotone identity and voice. This provided us the opportunity to create a young, vibrant personality that breaks predefined constraints and adds an exciting point of view in the culinary industry.

Brand Position

Reynolds Culinary Institute is the Epicenter of Culinary Development.

Brand Promise

Challenge the Recipe of Expectations.

A brand identity built
to challenge your expectations.

In a trade school, you're only as good as the skills you learn. The website of the Reynolds Culinary Institute is not only a school resource, it's a digital portfolio that shows off the work and stories of its talented students.

Each week the Featured Student page will highlight a current student at RCI, telling their individual story and show off their unique creations.

The Foodie will be RCI's student-run culinary and cultural magazines, allowing students to publish new recipes, restaurant reviews, and opinion articles