How can we help high school students find the careers that they’re passionate about?
A Culture Obsessed with Aptitude.
Today, people look for their calling, which is very different from looking for a career. 2.5 million people take the Myers-Briggs test every year and it is used by 89% of Fortune 100 companies to categorize and predetermine new employees.
“On Average high school students only spend 38 minutes per year talking with a guidance counselor about college planning.”
Students Choose on Assumptions.
Students make choices not based on their interests but based on simple mechanisms such as salary and location, or their choice is influenced by others such as parents or relatives.
Feeds A Stigma of Apathy and Laziness.
People call the millennial generation “entitled” and “picky” when they don’t immediately find a job that interests them after graduating with a specific major or minor.
“Students take courses that are available, not according to a plan. Most students don’t have a plan.”
Teens Are Expressing Their Opinions, just Differently.
Teenagers are liking, following, posting, reposting, tweeting and retweeting now more than ever. Many of the pages they join and the people they follow have ties or opinions to specific career paths or majors that might interest them.
Provide a Downloadable, Digital Tool to Help You Find Your Interest.
Smart phones are a common tool used by teenagers. We found that the best way to create a universal tool to help undecided students is to create a digital app that 95% of our target demographic will have access to.