Belize Doesn’t Want Honeymooners
First off, as an avid Belize fan I think this is so cool.
Adweek had an article on how Belize’s tourist marketing campaigns are staying away from trying to attract ‘beachside honeymooners’ and is instead embracing the culture of the region. From first hand experience I can vouch that Belize has way more going for it then a bunch of resorts and beaches. The Belize Tourism Board and Olson advertising has launched multiple videos embracing the characteristics that make’s Belize one of the greatest countries to visit, and so far it’s been paying off.